COOKIE NOTICE
How We Use Cookies
A cookie is a small
file which may be downloaded to and stored on your computer, phone, tablet or
other device when you visit a website. For more general information about
cookies, please visit: www.aboutcookies.org.
When you first
visit our website, you will see a banner at the top of the page prompting you
to either accept cookies or to learn more about how to control cookie settings.
Should you wish to decline out of any or all of the cookies we set, please
refer to the Controlling Cookies Through Browser Settings section of this page.
If you agree to our
using cookies when you visit our websites, various cookies may be loaded to
your computer to help us analyse web traffic, better target and tailor our
advertising, deliver relevant content based on your interests and behavior, let us know when you revisit a site, assist in
the correct operation of the site or store information about your preferences
and interests.
Cookies allow web
applications to respond to you as an individual. The web application can tailor
its operations to your needs, likes and dislikes by being able to remember your
choices and preferences. We use traffic log cookies to identify which pages on
our websites are being visited. This helps us analyse data about web page
traffic and improve our website’s reliability and to tailor it to customer
needs.
Overall, cookies
help us deliver a better website experience, by enabling us to monitor which
pages you find useful and which you do not and provide relevant content based
on your interests. A cookie in no way gives us access to your computer or any
information about you on your computer, other than the data you choose to share
with us.
Types of Cookies
Cookies placed on
your device when you visit our site are set either by us directly or by our
business partners, including Doubleclick, Facebook,
Google Analytics, Google Adwords, Google Optimize
360, Acquia, LinkedIn, Salesforce Pardot, Twitter, and YouTube.
As referenced later on this page:
- First-party
cookies: are set directly by
our website
- Third-party
cookies: are set by our
partners
Whether set by us
or our business partners, our cookies fall in to a few broad categories of
purpose:
- Necessary
cookies: ensure the basic
performance and user friendliness of the website; examples include serving
you content specific to your location and monitoring site uptime
- Marketing
cookies: informs the delivery
of relevant content and messaging, on our site and elsewhere on the
Internet, based on your behavior on our site and
information you have voluntarily provided to us through lead-capture and
contact forms on our site; examples include Salesforce Pardot (on our
site) and Doubleclick (on other websites)
- Analytics
cookies: allow us to evaluate
and report on the way visitors are using our site, allowing us to make
continuous improvements to the user’s experience; examples include
analytics and reporting services provided by Google, and others
A detailed overview
of our first- and third-party cookies and their purpose(s) follows.
First-Party
Cookies
Adobe Analytics / Adobe Target
Adobe Analytics is a web analytics service provided by Adobe.
Adobe Analytics sets cookies in order to allow us to evaluate and report on the
use of our website. It is widely used across the web and all data is anonymized
meaning the cookies carry no personally identifiable information. These cookies
help us to understand our visitor's behavior and
allow us to make improvements to better our user's experience.
Adobe Target is a website A/B testing and personalization tool,
provided by Adobe. Adobe sets the cookies to determine a user's inclusion in a
website experiment and the expiry of experiments a user has been included in.
We perform these experiments to improve the performance and usability of our
website
Purpose(s): Targeting and Tracking
Bing Ads
Microsoft Bing Ads allows us to target advertising in Bing
search results and in display advertising on other websites.
Purpose(s): Targeting
Cloudflare
Cloudflare, with its worldwide network of proxy servers, also
known as a Content Delivery Network, helps us ensure that our website
loads quickly for users around the world. This cookie is set for security
purposes and helps Cloudflare identify trusted web traffic when our site is
being accessed.
Purpose(s): Necessary / functional
Google Analytics
Google Analytics is a web analytics service provided by Google,
Inc. Google Analytics sets cookies in order to allow us to evaluate and report
on the use of our website. It is widely used across the web and all data is
anonymized meaning the cookies carry no personally identifiable information.
These cookies help us to understand our visitor's behaviour and allow us to
make improvements to better our user's experience. It's a win-win relationship.
Purpose(s): Tracking
Merkle
We set a few cookies at the site level to monitor the
accessibility and uptime of the site and to store decisions you have made about
content, including the default geographic region and cookie and popup
notifications. No personal information is stored in these cookies.
Purpose(s): Necessary / functional and
Tracking
Salesforce Pardot
Salesforce Pardot is a marketing automation tool that is used to
collect personal information voluntarily provided to us through forms on our
website. The information collected is stored securely in our Salesforce database
and used to inform the nature of subsequent communications with users,
including those delivered via email. Once we have your information in Pardot,
we will typically streamline components of the site experience for you,
including pre-populating information or simply asking for less information in
forms on return visits to the site.
Blocking or disabling cookies from Pardot may make it impossible
for you to access select pieces of content on the site that is stored behind a
form.
Purpose(s): All
Third-Party
Cookies
In addition to the cookies listed above, the following
partners may set their own cookies while you browse our site:
4Cite
4Cite is a company owned by Merkle that tracks United
States-based users across different sites and shows targeted messaging.
Purpose(s): Targeting and Tracking
Adobe Analytics / Adobe Target
Adobe Analytics is a web analytics service provided by Adobe.
Adobe Analytics sets cookies in order to allow us to evaluate and report on the
use of our website. It is widely used across the web and all data is anonymized
meaning the cookies carry no personally identifiable information. These cookies
help us to understand our visitor's behavior and
allow us to make improvements to better our user's experience.
Adobe Target is a website A/B testing and personalization tool,
provided by Adobe. Adobe sets the cookies to determine a user's inclusion in a
website experiment and the expiry of experiments a user has been included in.
We perform these experiments to improve the performance and usability of our
website
Purpose(s): Targeting and Tracking
Bing Ads
Microsoft Bing Ads allows us to target advertising in Bing
search results and in display advertising on other websites.
Purpose(s): Targeting and Tracking
Demandbase
We use Disqus to allow site visitors to comment on blog posts on
our site by using existing social media accounts rather than having to create
an account with us. This cookie allows us to use Disqus to authenticate
visitors when they wish to make a comment.
Purpose(s):Tracking
Disqus
We use Disqus to allow site visitors to comment on blog posts on
our site by using existing social media accounts rather than having to create
an account with us. This cookie allows us to use Disqus to authenticate
visitors when they wish to make a comment.
Purpose(s): Necessary / functional
Doubleclick
We use Google's doubleclick.net cookie for conversion tracking
purposes, to track the performance of our own AdWords and display advertising
campaigns. If you visit certain pages on our website, Google (and Merkle) will
be able to tell that your visit was a result of a click on one of these ads.
Purpose(s): Targeting and Tracking
Facebook
We regularly advertise our products and services on Facebook.
Cookies are generally only set by Facebook if you are signed in to (or have
been signed in to) a matching account and and are
generally linked to the use of the Social Media 'like' buttons embedded on our
site and many others throughout the web. Facebook’s cookies help us measure
conversion tracking and performance of our campaigns.
Purpose(s): Targeting and Tracking
The following links have more information on Facebook's
interest-based advertising and how to opt out:
- Information on Facebook's interest-based
advertising
- Opt out of interest-based advertising on Facebook
Google (YouTube and Maps)
We embed videos from YouTube and maps from Google Maps on pages
of our website. Google will set cookies as part of those embeds to measure
performance and optimize appearance and functionality depending on your browser,
device, and Internet connection.
Purpose(s): Necessary / functional
LinkedIn
We regularly advertise our products and services on LinkedIn.
Cookies are generally only set by LinkedIn if you are signed in to (or have
been signed in to) a matching account and and are
generally linked to the use of the Social Media 'like' buttons embedded on our
site and many others throughout the web. LinkedIn’s cookies help us measure
conversion tracking and performance of our campaigns.
Purpose(s): Targeting and Tracking
Salesforce Pardot
Salesforce Pardot is a marketing automation tool that is used to
collect personal information voluntarily provided to us through forms on our
website. The information collected is stored securely in our Salesforce
database and used to inform the nature of subsequent communications with users,
including those delivered via email. Once we have your information in Pardot,
we will typically streamline components of the site experience for you,
including pre-populating information or simply asking for less information in
forms on return visits to the site.
Blocking or disabling cookies from Pardot may make it impossible
for you to access select pieces of content on the site that is stored behind a
form.
Purpose(s): All
Twitter
We occasionally advertise our products and services on Twitter.
Cookies are generally only set by Twitter if you are signed in to (or have been
signed in to) a matching account and and are
generally linked to the use of the Social Media 'like' buttons embedded on our
site and many others throughout the web. Twitter’s cookies help us measure
conversion tracking and performance of our campaigns.
Purpose(s): Tracking and Targeting
Vimeo
Vimeo is a video-hosting service that allows us to embed videos
on pages of our website. The cookies set allow us to report and analyze the viewing habits of users when a video is played.
Purpose(s): Necessary / functional and
Tracking
Controlling Cookies Through Browser
Settings
Most web browsers
automatically accept cookies, but you can usually modify your browser setting
to decline cookies if you prefer. However, this may prevent you from taking
full advantage of the website as some cookies may be required for full and
correct operation of our sites.
The Help feature on
most browsers will tell you how to prevent your browser from accepting new
cookies, how to have the browser notify you when you receive a new cookie and
how to disable cookies altogether. Additionally, you can disable or
delete similar data used by browser add-ons, such as Flash cookies, by
changing the add-on’s settings or visiting the website of its manufacturer.
Whilst we would
encourage you to keep our first party cookies enabled (so that we can make your
on-site experience better), the following links provide guidance on how to
manage cookie permissions through your browsers settings. This includes
instructions on how to delete existing cookies and block them from being set in
the future:
- Firefox: Enable and disable cookies that websites use to track your
preferences
- Safari: Managing Cookies
- Google
Chrome: Manage cookies
- Opera: Security & Privacy in Opera
- Internet
Explorer: How to manage cookies in Internet Explorer 9, How to delete
cookie files in Internet Explorer
- iOS
instructions: here
- Android
instructions: here